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style="text-indent: 2em; text-align: left;">如今國內(nèi)汽車市場競爭激烈程度眾所周知，處于如此內(nèi)卷的競爭市場中，擁有先進(jìn)技術(shù)和可靠品牌的質(zhì)量是提升綜合競爭力的重要因素，然而巧妙的營銷策略也是至關(guān)重要的，通過精準(zhǔn)的市場定位和差異化的產(chǎn)品定位以及良好的品牌形象，汽車企業(yè)可以在諸多優(yōu)秀品牌中順利脫穎而出，近期，長城汽車cgo的一則發(fā)言迅速引起了社會(huì)各界的高度關(guān)注，一次內(nèi)部會(huì)議上，長城汽車董事長魏建軍曾直言不諱地批評(píng)公司旗下哈弗h6的營銷策略，他認(rèn)為策略制定者缺乏一定的市場思維和市場敏感性。

盡管哈弗h6在技術(shù)上在不斷發(fā)展與進(jìn)步，但這些技術(shù)和進(jìn)步并未反映給消費(fèi)者，營銷部的營銷策略并未及時(shí)突出技術(shù)上的新優(yōu)勢(shì)，對(duì)消費(fèi)者的市場感知能力不足，除了哈弗h6之外，哈弗旗下諸多汽車均暴露出營銷能力不足的問題。

自從2011年哈弗h6正式登上市場，經(jīng)歷了三代車型的迭代，哈弗h6曾在中國suv市場蟬聯(lián)108個(gè)月的銷量總冠軍，然而隨著市場格局的重新塑造和競爭壓力的逐漸增加，哈弗h6正在面臨前所未有的挑戰(zhàn)，2024年，哈弗于北京車展上正式推出第4代哈弗h6，希望通過增加產(chǎn)品質(zhì)量的方式來提升銷量。

新款哈弗h6仍是燃油汽車，處于電動(dòng)化不斷轉(zhuǎn)型的市場環(huán)境中，哈弗所具備的新能源制造能力不足導(dǎo)致銷量再度下滑.或許哈弗h6的銷量下滑，除了營銷沒有做好之外，還有其他方面需要反思，面對(duì)市場的快速更新迭代，長城汽車必須進(jìn)行自上而下的改變。

哈弗h6曾經(jīng)在整個(gè)汽車市場上享受了騰飛的紅利，也失去了改革創(chuàng)新的驅(qū)動(dòng)力，在遭遇前所未有的壓力同時(shí)哈弗h6必須改變以往姿態(tài)，適應(yīng)用戶思維，以往成套的營銷思維線也無法適用，哈弗如今必須自上而下，重新學(xué)習(xí)，將心態(tài)歸零提升產(chǎn)品質(zhì)量來應(yīng)對(duì)不斷提升的競爭壓力。